“Think Small” (1959), Volkswagen.
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Hook, Line, & Sinker (HL&S) is a platform by Khizar dedicated to exploring iconic advertising from the 60s to 80s, focusing on consumer behavior and messaging. The analysis highlights VW’s “Think Small” campaign, which challenged car advertising norms by promoting authenticity and practicality, influencing modern brands like Tesla and Patagonia. Relevance remains crucial in effective…
HL&S 