“We Try Harder” (1962), Avis
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Welcome back to HL&S, where we continue to explore the golden era of advertising campaigns to understand why they captivated audiences, hook, line, and sinker. This week, we’re diving into the “We Try Harder” campaign by Avis. Launched in 1962, this campaign was a strategic move that transformed Avis’s position in the car rental market…
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