“Nike ID” (1999), Nike
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Welcome back to HL&S, where we dive into iconic campaigns that captured audiences, hook, line, and sinker. This week, we’re exploring Nike’s “Nike ID” campaign, launched in 1999. A true pioneer of digital advertising, Nike ID allowed users to customize and purchase their own sneakers online—a revolutionary concept at the time. By combining digital media
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Welcome back to HL&S, where we continue exploring the golden era of advertising to understand why these classic ads captured consumers’ hearts, hook, line, and sinker. Today on HL&S: McDonald’s 1971, “You Deserve a Break Today” campaign, many hold this campaign in high regard due to its influence. This week’s topic was Big Ideas and
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