About

Khizar Ahmed

At Hook, Line, & Sinker (HL&S), we’re not just crafting ads; we’re rediscovering the art of allure.

As a marketing student at McMaster University with hands-on experience in social media strategy and marketing, I’m diving into the timeless techniques that made the golden age of advertising so impactful.

This blog is a reflection of my journey to balance creativity with strategy, exploring how ads can capture attention without shouting for it. Join me as I learn, experiment, and share insights from both the classroom and the real world of advertising.